The Ringling College New Student Guide, Know & Go, was redesigned with the purpose of slimming down and simplifying information for the incoming class and making this informational package user-friendly and less overwhelming for students to look through.

 

Focus groups were conducted with students from all class levels, to identify the information they found most helpful on their incoming year packet, and to brainstorm a fresher and friendlier color palette.

 

The final design was inspired by the Pantone color of the year, Living Coral, and the packaging was envisioned as a clear poly mailer, to make the contents fresher, lighter, and more fun.